Coach Versus Mentor: How To Choose?

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Business is a gamble! You don’t have the assurance of losing or winning. Having less or no idea in the business field finding a Technology Coach is great to “stay in the game”. Business world is a tricky world, you might think that you’re already earning but with a sudden twist, you are already catching your breath to put the pieces right back in.

I began coaching youth football in the mid ’80s in what I now consider the stone age. Our coaching staff would do as much scouting as we could, but we were limited by the fact that the teams we wanted to scout would usually play their game at the same time we did. If they played before or after our game it was always too far away to make our game. We found that we could only scout games at the same field or send someone that was not on our staff to the game and take notes. This was okay for a basic scouting report, but no matter how good his notes were, there is no substitute for watching a game film. Back in the ’80s actually knowing someone with a video camera was pretty unusual.

There was this mix of excitement and complete terror in letting go of that steady paycheck in exchange for the unknown. All those little questions popping up in my head: Was I ready? Did I know what I was getting myself into? What if this is a technology coach complete bust?

Of course, before you can schedule a consultation, you need to put together a list of possibilities. Simply Googling Technology Coach might give you a list of thousands to choose from, but how do you pick the right ones?

But if they had made just one simple change, they could have turned that failure into success and had a money making online business. And what is that single item? A good Internet marketing coach! That’s right, using a good Internet marketing coach could have turned their failed online business into a business that makes money day after day, month after month, and year after year.

You have to choose a Technology Coach who has the right experience and training in your field and goals. There’s no point in hiring a coach with experience in hotel management if you need help running a software development company.

The first thing you must look for in a Technology Coach is his credentials. See if he has had proper training. There are a lot of people out there claiming to be experts in small business coaching, but on what do they base these claims? A good training is of great essence in this field, because only then they would have the right techniques to coach you. There are also federations like the International Coaching Federation, see if your coach is affiliated with it. This would indicate that he is known and accepted member of the coaching community and also that he keeps abreast with the techniques his cohorts apply and tries to be updated with the changes in the coaching community.

Though it may not be a formal marketing plan, you should, at the very least, sit down and brainstorm your marketing and business development goals. Then formulate a specific course of action (ie. Write one article a week start a technology coach blog set up speaking engagements for reaching those goals. Keep in mind that the goals don’t have to be finance-related. Connecting with 5 old clients can be a fantastic goal if most of your business comes from referrals, while writing a book (or e-book) can help you build credibility within your practice area.

What should I expect from a business coach? : If you hire the right business coach, they should be able tell you how much your business will increase. It could be anywhere from 10-25%. They also need to walk their talk and give a 100% money back guarantee. If they cannot guarantee it’s best to continue looking for some who can walk his or her talk.

A Technology Coach can help you develop excellent time management skills, identify and eliminate time-wasting distractions, and prioritize your strengths so you can concentrate on your high-productivity assets. Thus you work smarter, not harder, so you can relax more when you want to.

Get online and read the posted complaints of people in online message boards found within the topic of your target market. Write some posts that answer their questions using your expertise. Share ideas formatted in a simple system that actually relieves their ‘pain.’ Do this and you will start to attract traffic to your website.

Do you ever get the funny feeling that you are talking only to yourself? When you try to think about strategy for your company, do you stare at a blank wall? Are the voices in your head louder than the radio?

Coaching, the off-court kind, has become one of the new powerful trends in the world of self- development. Coaching is a one-on-one mentoring environment that has produced great results for business leaders and CEO’s.

Tom Landry, former coach of the Dallas Cowboys once said, “My job is to make the guys do what they don’t want to do, so they can be who they’ve always wanted to be.” Often that’s my job as an organizing consultant! Successful people make a habit of doing what failures don’t like to do — and that frequently includes getting organized!

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