When Jason Cohen started a blog called “A Smart Bear,” he probably did it years later. WP engine, One of the largest digital experience platforms for WordPress today.

From 2003 to 2009, Cohen wrote a blog for the Smart Bear (founded by him) company, hoping that everyone else in the company would also contribute. Over time, he noticed that he was the only one posting, but more importantly, perhaps more annoyingly, the website continued to crash because the WordPress installation wasn’t extended. It was.