In the NFL, an individual does not become a coach because one day he woke up and said to himself, “I think I will become a football coach today.” Every successful coach in the NFL and at the college level worked up to that position by studying under qualified coaches who trained them. It seems in the MLM industry, people are coming out of the woodwork calling themselves marketing coaches simply by virtue of a title they gave themselves and a program they purchased that they are now trying to sell you!
You pay a Marketing Coach to help you produce different results with your business. How you get there may vary, but if your coach cannot offer a plan that promises to transform your business, then find another coach. You may not understand their method yet (if you did, you’d be using it already), but you do need to trust their wisdom and their approach in terms of how it will make your life and your business run more effectively and produce the results you want.
As chairman of one of the biggest record companies in the world, Rubin realized that the music industry needed a complete overhaul. To say that Rubin has been successful is an understatement. Rubin has won 6 Grammy awards, produced hundreds of albums, been responsible for the career success of a veritable who’s who of the music industry having worked with everybody from Johnny Cash to U2. MTV has called Rubin the most influential person in the music industry in the last 20 years.
Get organized. Not having your marketing ideas, materials and plan in one easy to access location is a sure fire way to undermine your efforts. So if you’ve been writing your “plan” on sticky notes, random pieces of paper or just have your ideas floating around in your head, it’s time to get organized. Use your re-boot day to gather all of your marketing information in one place so you can access what needs to be tackled first.
A network marketing coach gives us patience. In learning any new skill, there is a learning curve. A coach can teach us patience as we struggle through failure to achieve mastery. Do you know of any successful person who doesn’t have a mentor?
Communicate: When working with a business coach, it’s important to keep lines of communication open. Good Marketing Coach are very much in the mindset of working with you to establish clear-cut goals and then defining and taking the steps to reach those goals.
Think back to your childhood… how did you learn to do something new? Chances are you learned all the basics of life – reading, writing, arithmetic and more – in school. Maybe you played soccer or guitar; it’s a good bet you had a coach for that. Now that you’re an adult, do you think you can learn new things – like setting up an internet marketing website – simply by teaching yourself? You probably can, but is that the most efficient or effective method?
There’s a great expression I heard recently, which I thought totally summed up the way that people try to reach their fortune “Tripping over dollars to pick up dimes” and that’s exactly what I want to talk to you about today.
Finally, don’t be afraid to admit when someone just isn’t right for you. Not everyone will see your vision, and not all personalities match, so if after your initial consolation you don’t feel comfortable, say so. Simply let him know that while you think he’s probably a great technology coach, you don’t think he’s right for you.
Though it may not be a formal marketing plan, you should, at the very least, sit down and brainstorm your marketing and business development goals. Then formulate a specific course of action (ie. Write one article a week; start a blog; set up 3 speaking engagements…) for reaching those goals. Keep in mind that the goals don’t have to be finance-related. Connecting with old clients can be a fantastic goal if most of your business comes from referrals while writing a book or e-book can help you build credibility within technology coach your practice area.
A Marketing Coach will help you build systems that can help you run your small business effectively so that it doesn’t depend on you. That’s one of the main problems with most business owners. They’re too close to their business and spend most of their time working IN the business instead of ON the business. Are you spending your time in the day to day activities of your business? That means you have a job, not a business. Is that what you wanted when you started your business?
You could earn any rate you like per hour or half hour lesson, so the earning potential is almost limitless. The rate would depend on your technology coach experience the subject matter and what people are willing to pay. If you already teach you could greatly increase your number of students. Say for example you already teach guitar to a handful of local people. Now imagine how many new students you could get from a potential 2 billion people, you could turn a part time job into a full time job.
The Internet marketing coach will give you instructions on what to do and when. As a student, you will listen to his every word and implement the strategies in your business. Since you’ve paid for the coaching, you’re more likely carry out his every word.